Product Concepts

BMW is a globally-oriented automobile maker with a solid reputation and achievements on the international scale. The company is permanently advancing its automobile series distributed throughout the company’s global chain.

Since 1962, the company has been advancing its New Class series of automobiles including compact coupes and sedans. The models of the New Class series are featured by a fully independent suspension and are powered by BMW famous four-cylinder M10. The models of the class are also equipped with front disc brakes and MacPherson struts in front.

Owing to the sporty siblings, BMW has won an international popularity and has been recognized as an international brand. Later, as an upper tier performance car maker, BMW launched popular 3 Series.  In 1972, BMW 5 Series was launched to substitute four-doors with numbers ending in ‘0’. In 1969, the upscale 2000C and 2000CS coupes were substituted by the six-cylinder BMW E9. In 1975, the production of 1600 two-door ceased, and in 1975 320i replaced the 2002 (Kiley, 2004).

In 2004, the company introduced the 1 Series, which is BMW’s smallest car. Now, first generation coupe/convertible (E82/E88) and the second generation hatchback (F20) are available on the international markets. A compact executive car (3 Series) that has been manufactured since 1975 is now in its 6th generation known as F30. The models of the popular series include 5th generation station wagon (E91), sport sedan (F30), coupe (E92), and convertible (E93). As a mid-size executive car, the 5 Series is available in station wagon (F11) and sedan (F10) forms. Debuted in 2010, the 5 Series Gran Turismo (F07) established an individual segment between crossover SUV and station wagons (BMW, 2012).

BMW 7-Series (F01) mark BMW’s full-size executive sedan. The BMW 7 Series is featured by innovations, including iDrive system. The 7 Series Hydrogen emits clean water vapor and is fueled by liquid hydrogen (BMW, 2012).

In 2009, the company launched the latest generation of automobiles (F01) on the basis of 5 Series platform (BMW, 2012).

Finally, the BMW sports activity series model lineup includes: 1 Series (F20) hatchback available since 2011; Coupe and convertible 1 Series (E81) available since 2004; 3 Series (F30) sedan available since 2012; 3 Series (E90) convertible and wagon coupe available since 2005; 5 Series (F10) sedan and wagon available since 2010; 5 Series progressive activity sedan Gran Turismo available since 2009; 6 Series (F12) coupe and convertible available since 2010; 7 Series (F01) sedan available since 2008;  X1 Sports Activity Vehicle (SAV) and Compact Crossover SUV available since 2009; X3 (F25) Compact Crossover SUV/Sports Activity Vehicle (SAV) available since 2010; X5 (E70) Compact Crossover SUV/Sports Activity Vehicle  available since 2006; X6 Sports Activity Coupe available since 2008; and Z4 (E89) Sports Roadster available since 2009 (BMW, 2012).