Retailing

BMW retail stores are located all over the world.By the end of 2008, there are 3,000 dealer showrooms that sell BMW automobiles worldwide. This is according to the 2008 Annual Report released by the BMW Group.These dealerships operate in 25 markets. Dealerships for the Rolls Royce brand also owned by the BMW Group are not included in this number.The stores offers an outstanding level of service.Only BMW offers a comprehensive suite of premium vehicle maintenance services for absolutely no cost: buy a BMW now and pay no maintenance costs for 4 years or 50,000 miles, whichever comes first.

Featuring the following services, BMW Ultimate Service™ lives up to its name:

• New Vehicle/SAV Limited Warranty: This warranty covers defects in materials or workmanship for the first four years or 50,000 miles, whichever comes first, so you can rest assured your BMW will perform as expected.
• BMW Maintenance Program: One of the most comprehensive maintenance programs in its class, covering all factory-recommended maintenance services during the New Vehicle/SAV Limited Warranty Coverage Period, as well as specific items that require replacement due to normal wear and tear, such as brake pads, brake discs and wiper blade inserts.
• Four years of the BMW Assist™ Safety Plan: Many 2007 and later models include a four-year, unlimited mileage subscription to the BMW Assist trade; Safety Plan including TeleService, an exclusive BMW benefit which allows your vehicle to contact your BMW center directly when it needs service or maintenance.
• Unlimited-Mileage Roadside Assistance: Receive Roadside Assistance 24 hours a day, 365 days a year for the first four years of ownership, without any mileage limitation.

No other premium automaker provides such comprehensive benefits for absolutely no cost. So while other car owners will incur from several hundred to over one thousand dollars of maintenance or repair costs during the first 4 years they own their vehicles, you pay nothing for the first 4 years or 50,000 miles.
 
The BMW motto is "The Ultimate Driving Machine."I visited the dealership in Manhattan on west 55th street to see it for myself,and I must say it was awesome.Just like marketing mix there is a retailing mix - the 6 Ps:product,place,promotion,price,presentation and personnel.



                                            
Once inside the dealership you can find the different the models of cars and motor cycles.They also sell accessories,such as cars parts,motorcycle helmets,bmw navigator,tires,lights,deflectors and many other accessories for both interior and exterior of the car.BMW also offers test drive for all the vehicles.The dealership is conveniently located in a high traffic area which makes it very noticeable.

There are approximately fifty employees at this location,and I must say they didn't look like a regular sales person,they all wore suites and I was intimidated,but they create a very friendly atmosphere for me, and at no point did I feel hovered over.I never felt pressure to buy a vehicle or motorcycle,which is big considering that these sales personnel works on commissions.The personnel where very knowledgeable,and they answered any questions you had about there products.

Although I didn't purchase a product from bmw, I had an amazing time seeing the different vehicle and their features. I left the store thinking to myself "I have to get a BMW". After all, an Ultimate Driving Machine® - and its driver - deserve nothing less than BMW Ultimate Service™.