Advertising And Public Relations

Having seen both the funny and attractive BMW advertisement with Madonna and Clive Owen it becomes clear that BMW is a great advertiser and there is no doubt it has excellent ads. The purpose of this commercial was to show that the company can afford to buy such a star as Madonna and make her do what they need. It is very good for car reputation. BMW spends a lot of money on advertising. They invest in TV ads, for instance, both branding campaigns and new car launches, radio, press such as Vogue, lifestyle magazines, motoring publications, broadsheet newspapers and tabloid newspaper weekend. BMW often uses outdoor advertisements: street sign posts, online advertising, cinema and digital. BMW’s white and blue logo is well known all over the world. It is clear that this logo reflects luxury. More over, BMW ads focus on BMW's brand values. It is necessary to say that it is done according to economic, environmental and competitive changes. There is one thing that all BMW adverts have in common. They focus entirely on the cars. BMW also uses another medium to communicate. It is radio and they use the voice of Will Layman, an American actor with a resonant voice that has narrated the PBS series Frontline. Advertising is for sure a part of the marketing concept.

It is necessary to admit that the advertising has contributed to the customer purchasing decision or intentions. People see their commercial twice and they are quite sure they to have their cars. As its main public relation tool BMW uses new product publicity to establish their efficient-dynamics program, they want to show how a new car is different from other luxury cars.

To conclude, BMW is a world known brand, and the only thing they need is just to remind the customer to buy the excellent products.