BMW's strategy plan to maintain a competitive edge is to keep its products in the introduction and growth stages by periodically introducing new models in each of its product line.BMW has gained competitive advantage by creating the newest,dynamic and most efficient cars.This can be clearly seen in the "BMW i8".
The BMW i8 Concept is the next step in the evolution of the BMW Vision EfficientDynamics Concept. The result: The most progressive and innovative sports car of its time. Its innovative plug-in hybrid concept combines the modified electric drive system from the BMW i3 Concept – fitted over its front axle – with a high-performance three-cylinder combustion engine producing 164 kW/220 hp and 300 Nm (221 lb-ft) at the rear. Working in tandem, they allow the two drive systems to display their respective talents to the full, delivering the performance of a sports car but the fuel consumption of a small car.
Acceleration of 0 to 62 mph in under five seconds combined with fuel consumption in the European cycle of under three liters per 100 kilometers (approx. 94 mpg imp) are figures currently beyond the capability of any vehicle powered by a combustion engine of comparable performance. Thanks to the eDrive technology with its large lithium-ion battery, which can be charged from a domestic power supply, the BMW i8 Concept can travel to approx. 20 miles on electric power alone. Added to which, the 2+2-seater offers enough space for four people, giving it a high level of everyday practicality.
BMW i8 Concept – emotional, dynamic and efficient.
In fact,in contrast to many auto manufacture who launch a new model and then leave it unchanged,BMW works continually to improve its existing products.It is our challenge to constantly improve the car and to continuously find new innovative ways to market it.
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